How Brokers Can Create Better Listings on GRID

Property listings are the broker’s first impression. Whether you’re selling a lot, a warehouse, or a mixed-use site, your listing shapes how buyers see you and the property. A strong post attracts qualified leads. A weak one sits unnoticed.

GRID gives brokers and agents a trusted space to reach serious investors and developers. But success depends on the quality of your listing. Buyers rely on details, accuracy, and clarity.

Here’s a complete guide on how to create listings that get attention and build trust.

1. Write a clear, direct title

Your title is what buyers see first. Keep it factual and focused on the property type, size, and location. Avoid marketing phrases that add no value.

Examples:

“2,000 sqm Lot for Sale in Laguna, Along National Road”

“Warehouse for Lease in Cavite, Accessible by Trucks”

“Commercial Property for Sale in Cebu City, 20-Meter Frontage”



Buyers and investors search with specific keywords. Including measurable details like size, use, and location helps your listing appear in more relevant searches.

Avoid titles like “Excellent Investment Property” or “Prime Opportunity.” These sound vague and don’t match real search behavior.

2. Complete every field in the form

An incomplete listing looks careless and unreliable. Fill out every field available on GRID.

The more information you provide, the higher your listing ranks and the more credible it appears.

Include:

• Lot area and floor area
• Zoning or permitted land use
• Road access and frontage
• Terrain and shape (for land)
• Building features or improvements
• Availability of utilities
• Title and document status



Buyers who are serious will check these before calling. Listings that include complete details save time for both sides.

3. Describe the location and accessibility

Location drives value. Buyers want to know how accessible the property is, what roads lead to it, and what key areas surround it.

Use distances and landmarks. Example:
 “Located 5 km from South Luzon Expressway, along the main access road to Sta. Rosa Industrial Park.”

If the area has major upcoming projects or is near a transport hub, mention them. These details help buyers see the long-term potential.

Avoid generic descriptions like “good location” or “close to everything.” Instead, give facts that investors can verify.

4. Use accurate and professional photos

Even for commercial and land listings, good photos make a difference. They help buyers visualize the property and confirm access, terrain, and surroundings.

Take clear, well-lit images during the day. Include:

• Wide shots showing the full property
• Frontage and entry points
• Nearby roads and landmarks
• Aerial or drone shots, if available
• Buildings or improvements on-site

Avoid blurry or outdated images. Buyers use photos to assess potential. High-quality visuals also increase your credibility as a broker.

If possible, label photos with captions such as “Lot frontage,” “Access road,” or “Nearby development.” It makes your listing easier to review.

5. List a clear and firm price

Buyers need numbers. Always list the price or rate clearly. Avoid ranges or “Contact for price.” Listings without a visible price often get skipped. 

Buyers need numbers. Always list the price or rate clearly. Avoid ranges or “Contact for price.” Listings without a visible price often get skipped.

Example:

“PHP 25,000 per sqm, net of taxes.”

“Lease rate: PHP 250 per sqm monthly, minimum 3-year term.”

If the price is negotiable, say so directly: “Price negotiable upon site visit.”

Also mention who shoulders taxes, fees, or commissions. Being transparent about costs builds trust and shortens negotiation time.

6. Write a short, factual description

Your listing description should help buyers understand the property’s use, layout, and benefits. Keep sentences short and avoid promotional tone.

Example:
 “4,800 sqm commercial lot along Governor’s Drive, Dasmariñas. Zoned for mixed-use development. Flat terrain with 40 meters frontage. Near schools, malls, and industrial parks.”

Focus on information buyers can use to assess fit. Avoid words like “beautiful,” “amazing,” or “great potential.” Stick to measurable details.

If your property has unique advantages, such as a wide frontage, corner lot, or proximity to a major highway, highlight those clearly.

7. Verify zoning and documentation before posting

Buyers want to see verified information. Before posting, confirm the property’s zoning classification, title type, and tax status. Mention these details in the listing.

Examples:

“Zoned for industrial use.”

“Clean Transfer Certificate of Title.”

“Within commercial development zone.”

Listings that include verified details attract serious inquiries. Missing or unclear documentation often turns away qualified buyers.

8. Keep listings updated

A current listing performs better. Outdated posts with old prices or sold properties can hurt your credibility. Review your listings monthly.

Update the following:

• Price adjustments
• New photos or improvements
• Partial sales or lease updates
• Changes in infrastructure or nearby developments


GRID prioritizes active and recently updated posts. Keeping your listings current not only helps visibility but also signals that you’re an attentive and active broker.

9. Respond quickly and professionally

Speed matters. Buyers often reach out to several brokers at once. The first one to respond usually gets the meeting.

Reply within 24 hours when possible. Be polite, concise, and specific. Example:

“Yes, this property is still available. It’s zoned commercial with 30 meters of frontage. Would you like me to send the lot plan and tax declaration?”

If the property is unavailable, offer alternatives right away. This keeps the client within your network and shows initiative.

Professional and consistent communication builds trust.

10. Follow GRID’s posting guidelines

Follow platform rules to maintain credibility. Avoid duplicate listings or exaggerated claims. Post only verified properties.

Use your real name, company name, and license details. If you’re a licensed broker, include your PRC and DHSUD numbers.

These details make you look legitimate to buyers who verify agents before making contact. Consistency also improves your long-term standing on the platform.

11. Track performance and make improvements

Use the analytics available on GRID to measure how your listings perform. Check how many people view and message you.

If views are low, adjust your title or add missing keywords. For example, changing “Lot for Sale in Cavite” to “Commercial Lot for Sale in Cavite, Along Main Highway” can raise visibility.

If inquiries are low despite high views, update your photos or clarify your price. Data helps you identify weak points and refine your listings over time.

Focus on the listings that attract genuine interest. You’ll see patterns in which types of properties, locations, or sizes perform best for your audience.

Why strong listings matter

Investors and developers make decisions based on information, not emotion. They value clarity, data, and verified details. A well-written listing shows professionalism and expertise.

Accurate listings also rank better in search results. When someone searches “commercial property for sale in Laguna” or “industrial lot for lease in Cavite,” complete and detailed posts appear higher.

Strong listings build your personal brand. They reflect how you work, how you handle information, and how much attention you give to client needs.

On GRID, the difference between a weak and a strong listing often comes down to the details: a clear title, real photos, and transparent pricing.

Get More Exposure With Better Listing Formats

Good listings sell properties. They also sell your credibility. Every post you publish represents your professionalism and reliability.

Take time to write precise titles, upload updated photos, verify zoning, and respond fast to inquiries. Keep your posts accurate and current.

These habits separate active, trusted brokers from the rest. On GRID, where buyers and investors browse daily, clear and complete listings are your best tool to attract serious clients and close deals faster.

In real estate, information is value. The clearer your listing, the stronger your reputation.